People are encouraged to take a photo with a smiling elderly person and use "#smilewithasenior" to raise awareness of the issue.
The tri-region is running a social media campaign leading up to World Elder Abuse Day on June 15.
You are asked to spread the message about the issue by sharing a photo of you with a smiling elderly person and using #smilewithasenior when posting online. The goal is to create further respect for elders and educate people on the common issue.
Two events will also give you a chance to get more information on how this is being addressed in your own community. The local farmers' markets will be the site for these sessions, with the first coming on June 6 in Carvel and the next on June 15 in Spruce Grove and Stony Plain.
Family and Community Support Services (FCSS) says seven percent of seniors report that they have been abused, which equals about 750 seniors in the tri-region alone. They estimate that this number could be even higher.
FCSS defines this abuse as any action or inaction that jeopardizes the well-being of an older adult and could include financial, emotional, physical, sexual, or medical abuse.